When you are looking for ways to get customers into your store, your shop window is crucial. The best shop window displays grab people’s attention as they pass; clearly and concisely convey a message; and convince shoppers not to go elsewhere. With Valentine’s Day just round the corner, shops are in a cut-throat competition for custom. Find out how to make your window display stand out from the crowd.
How to Make the Best Shop Window Displays
Your shop window is your first chance to attract a customer through the door. The message it sends out is important. Research by Marketing Week [1] showed that an effective store window display increases footfall by 10% to 15%. Shop windows that make people “feel good” has been found to increase customers’ intention to buy.
Here are some of our visual merchandising tips.
What is your message?
Your window must be coherent – a disjointed display is distracting. A strong, colour-coordinated theme bears dividends. Choose a couple of key colours from the products you are promoting.
Use all the space effectively
Your key messages should be in the customers’ eye line, but do not neglect the rest of the space. Add interest throughout the whole window display. Remember that eye level from the pavement outside will be different to eye level inside!
Set some design ground rules
Consider colour, forms, size and the space available. Try to keep everything in harmony and balance. Lighting is powerful, even at night, and can highlight products or messages to encourage customers to return the following day.
Think about the whole street
If you want your window display to stand out, then you need to be different to your neighbours. If other shops nearby are busy and cluttered then try going simple with a single, big message on a window sticker. Choose contrasting colours to the usual seasonal palette, and your shop front will stand out.
Remember demographics
Think about who your target customer is, if you want to attract the right people with your window display. If your target audience is sensitive to price reductions, then maximise that message with some window stickers and displays of key sale stock.
Tips for Shop Window Displays
Here are some quick dos and don’ts for your window displays:
- Clean the windows – both inside and out. You need to remove any marks or residue from previous displays, and prepare the windows for your next set of promotional window stickers.
- Keep a focus on the products you are trying to sell. You can use signage and stickers to highlight those key products to customers.
- Remember to show clear pricing. Make sure all prices are clearly shown and that you have plenty of stock of the items on display to avoid disappointed customers.
- Grab people’s attention. Shop window stickers are a tried and tested way to attract customers.
How To Create Better Shop Window Displays With Purlfrost Window Stickers!
Purlfrost window stickers are a key element of the best shop window displays and are one of the most cost-effective ways to get customers into your store by displaying a clear message. The stickers can be applied internally or externally, and if you choose the reusable cling film stickers, then you can make them last for several seasons. Contact us for more information or visit our website to learn about how window stickers can make your shop window display stand out on the high street this Valentine’s Day.
Sources:
[1] https://www.marketingweek.com/2016/05/12/why-retailers-are-turning-shop-fronts-into-high-impact-outdoor-ads/
[2] http://www.emeraldinsight.com/doi/abs/10.1108/JCM-04-2014-0946?mobileUi=0&journalCode=jcm
